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Vice President, Product Marketing - Santa Clara, CA - Hybrid

Marketing Santa Clara, California

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Description

At Gigamon, our purpose is to protect the hybrid networks and data of the largest, most complex organizations on the planet. Certified as a Great Place to Work, we offer a deep observability pipeline that efficiently delivers network-derived intelligence to cloud, security, and observability tools. This helps our customers to eliminate security blind spots, optimize network traffic, and dramatically reduce tool cost and complexity, enabling them to better secure and manage their hybrid cloud infrastructure. Gigamon has served more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations. 
 
The VP of Product Marketing, reporting to the Chief Operating Officer, will be responsible for defining and executing product-centric GTM strategy that results in pipeline growth and conversion.  They will lead the product marketing and technical marketing teams, responsible for the product positioning, strategy and execution of go-to-market initiatives.  The VP will partner closely with product, sales, enablement, and marketing teams. 
 
This position is based out of our Santa Clara, CA headquarters, with an expectation of working onsite three days per week under a hybrid work model.
 
What you’ll do  
  • Lead and manage the product marketing and technical marketing teams, setting vision, priorities, and execution standards across the portfolio. 
  • Establish, implement and continuously refine the go-to-market strategy, positioning, and messaging for Gigamon products, targeting existing customer expansion & new logo acquisition. 
  • Build a world-class PMM process and team that consistently connects customer value and product capabilities. 
  • Build a strong partnership with marketing groups, sales enablement, field teams and product groups; ensuring alignment and consistency in product positioning. 
  • Deliver product strategy and enablement for the sales organization, including best practice guides, reference architectures, demos, and other technical content. 
  • Manage, track, and optimize performance against key operational and tactical metrics such as product and market share, adoption of high-value use cases, revenue and attach rates, and competitive win rates. 
 
What you’ve done 
  • Built a 15–20+ year career in B2B enterprise product marketing, including 7–10 years in an enterprise security company with responsibility for product marketing strategy and execution. 
  • Demonstrated success leading product marketing teams in a growing company with multiple product lines, regions, and distribution channels. 
  • Gained experience in networking, cybersecurity and/or mobile service provider markets (highly preferred). 
  • Proven your ability to translate complex technical concepts and features into clear, compelling customer benefits, value-based solutions, and differentiated messages. 
  • Presented company and product strategy, roadmap, and vision to customers, partners, analysts, and other industry influencers with strong written and verbal communication skills. 
  • Recruited, developed, and retained high-performing product and technical marketing talent, building teams that consistently deliver high-quality outputs. 
  • Earned a Bachelor’s degree; MBA preferred. 
 
Who you are 
  • A strategic, analytical thinker who can synthesize market trends, data, and customer insights into actionable go-to-market plans, and who is comfortable operating amid ambiguity and change. 
  • A hands-on, action-oriented leader who leads by example, earns the respect of executives, peers, and team members, and drives alignment and buy-in across functions. 
  • Performance- and results-driven, with a strong sense of urgency and a track record of finding creative solutions and delivering outcomes in dynamic environments. 
  • Intellectually curious and technically adept, eager to deeply understand Gigamon’s technology and customers to inform strategy and storytelling. 
  • A motivational people leader who inspires enthusiasm, holds high standards, and develops “A-level” talent within a collaborative, high-impact culture. 
The base salary compensation range targeted for this role is expected to be between $272,000 - $320,000 (subject to terms and conditions of the plan). This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. 
 
Employees in this position are eligible to participate in the Company’s standard employee benefit programs, which may include health and other insurances such as life and disability, and savings accounts such as a retirement plan with company matching contributions or similar, paid time off (holidays, vacation, and sick), tuition reimbursement, employee assistance program (EAP), business travel accident insurance, employee discounts, and employee referral program. Additionally, employees may be eligible to participate in the Profit Interest Units plan. 

#LI-Hybrid

As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, sexual orientation, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, and/or local law. For more information, please refer to Know Your Rights: Workplace Discrimination is Illegal.

We are committed to providing reasonable accommodation for all qualified individuals with disabilities. If you require a reasonable accommodation, please contact us at (669) 240-2248.

If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).

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